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INTRODUCTION
PINK RUN.HK 2020 Virtual Gala
Multiple Pink Fun with Christmas Goodies
Similar to genes mutation, our surroundings can change unexpectedly. This year, to adapt to and embrace the new normal, PINKRUN.HK 2020 (referred to as "Pink Run") goes VIRTUAL. Let’s unleash your PINK POWER by running anytime and anywhere!
‘Pink Run’ features three races, namely ‘Pink 50km Challenge Run’, ‘Pink 5km Energetic Run’ and ‘Pink 100m Fun Run’. The ‘Pink Run’ mobile app are now available for download worldwide, through which runners around the world can experience the joy of ‘Pink Run’ and share their ‘Pink Run’ stories with the exclusive photo frames.
The ‘Pink Run’ mobile app download links:
IOS : https://apple.co/3nFGSGZ
Android : https://bit.ly/32RXDqs
For ‘Pink 50km Challenge Run’ and ‘Pink 5km Energetic Run’, participants must sign up on or before 23rd November 2020 to be eligible to track and submit their running records via the ‘Pink Run’ mobile app between 28th November and 6th December 2020, with a view to winning a ‘Pink Run’ gift bag valued approximately HK$1,000 filled with the limited-edition ‘Pink Run’ reusable mask, Christmas special ‘Pink Run’ medal, ANESSA Perfect UV Sunscreen Mild Milk SPF50+ PA++++ (60ml), SENKA Perfect Whip Collagen In (15g), Levi's Bandana, Shapetime Sorbet Sticks redemption voucher and HK$200 Chicco coupons and more.




‘Pink Run.HK 2020’ (formerly known as ‘Pink Heels Race’) is an annual charitable event organised by Hong Kong Hereditary Breast Cancer Family Registry. It aims to promote knowledge and risk awareness of hereditary breast, ovarian and prostate cancer and also to raise fund for supporting the underserved high-risk families by undergoing BRCA genetic testing and counselling services.
Be part of the pink cause now! Limited quotas apply on a first-come, first-served basis!
RACE CATEGORIES & OTHER PINK FUN

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Accumulate 50km within the event period.
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Use "Pink Run" mobile app to track and submit your running record, share your Pink Run stories with the exclusive photo frames, and redeem your "Pink Run" gift bag.
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To register, participant must be aged 16 years old or above.

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Within the event period, complete the 5km run in one go.
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Use "Pink Run" mobile app to track and submit your running record, share your Pink Run stories with the exclusive photo frames, and redeem your "Pink Run" gift bag.
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To register, participant must be aged 6 years old or above.

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Use "Pink Run" mobile app to enjoy the 100m fun run game and share your Pink Run stories with the exclusive photo frames with your friends and relatives.
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No registration required. No age limit.
Pre- & Post-race Pink Fun!
1. Jaw Dropping Pink Run Filter
It does not matter if you are on the track or the side lines, you can be a pink runner with the ‘Jaw Dropping Pink Run Filter’! Search the ‘pinkrun’ special effect filter from the Instagram or Facebook story filter page to have your face attached to the pink runner avatar and start the game. In a hilarious twist, players need to control their running speed with their mouth ‘wide open’—the wider the mouth opening, the faster the speed. And the fastest will run with the ultimate ‘Pink Run Burning Speed’ effect!
Instagram Story Filter: http://bit.ly/pinkrunhkig
Instagram Story Filter – Keyword to search: Pink Run
Facebook Story Filter: http://bit.ly/pinkrunhkfb




2. ‘Finish Line Crossing’ Photo Frame
Pink runners around the globe can participate in the ‘Pink 100m Fun Run’ for free via the ‘Pink Run’ mobile app. Upon finishing the race within the given time limit, you can capture the triumphant moment with the ‘Finish Line Crossing’ photo frame and share it on Instagram and Facebook. Go-getters can join the ‘Pink 50km Challenge Run’ and ‘Pink 5km Energetic Run’ to collect photo frames of the respective races.



3. ‘Pink Run’ gift bag
This year’s fun-drenched ‘Pink Run’ offers a fabulous array of playful yet functional finisher goodies for runners in ‘Pink 50km Challenge Run’ and ‘Pink 5km Energetic Run’. These include the limited-edition ‘Pink Run’ reusable mask, Christmas special ‘Pink Run’ medal, ANESSA Perfect UV Sunscreen Mild Milk SPF50+ PA++++ (60ml), SENKA Perfect Whip Collagen In (15g), Levi's Bandana, Shapetime Sorbet Sticks redemption voucher, HK$200 Chicco coupons and etc with a total value of approximately HK$1,000.

ORGANIZER

Established in 2007, Hong Kong Hereditary Breast Cancer Family Registry is the only and first-ever charitable organization dedicated to help the high-risk families who have hereditary risk of breast, ovarian and prostate cancer due to BRCA gene mutations. We also aim to advance and standardize clinical care by formulating preventative measures through data collection, research, public education, counseling and supportive care services in reducing the incidence of hereditary cancers in Chinese population.
The Registry now has the largest database and biobank of hereditary breast cancers specimens in Chinese which would facilitate better understanding research of the disease locally and worldwide. The Registry has raised funds for financing the underserved high-risk families in the community to undergo genetic testing and counseling and has benefited over 3,000 families up to now.